Rania AJNR-05

Asim Jofa has taken the fashion industry by storm for quite a long time and continues to ace in blending modern and traditional designs. Therefore, people know this brand as unique and synonymous with luxury, attention to detail, elegance, and innovation. 

Asim Jofa had a vision to reintroduce and update traditional craftsmanship in Pakistan while distinguishing the brand from others. That’s why after he graduated from the Central Saint Martins College of Art and Design in London with a degree in fashion design, he came up with a brand under his name, reflecting his talent and unique vision of blending modernity and traditions.  

The journey of Asim Jofa formally started by focusing on the design details of the ladies' formal wear, especially bridal and luxury dresses. Over time, the brand received fame due to its ability to include beautiful and sophisticated clothes with dense fabrics and refined accessories. Especially his bridal wear has constant demand, each being a fusion of modernity with tradition.

The brand has diversified its product portfolio to incorporate pret wear, luxury lawn volumes, and accessories. Despite the stiff competition, Asim Jofa has established its loyal customer base in Pakistan and abroad. The ability to change with the new trends in fashion while maintaining the unique outlook of the brand has helped the brand pull through.

As for the services, Asim Jofa is not only a retailer but also takes part in fashion events, collaborations, and charity projects. The designer intends to maintain the work of native craftsmen and to encourage the usage of environmentally friendly methods in the industry. Asim Jofa has become Pakistan’s leading and most representative fashion brand setting new benchmarks in style and refinement.

KonJae is a proud partner with Asim Jofa and this is the place where you can get the collection from this reputed brand.