Dahlia LW-0155

Lala is one of the most influential brands selling clothes in Pakistan and has firmly established its position in the country’s fashion industry. Lala was launched to revolutionize Pakistani fashion by incorporating the traditional essence with blossoming modern trends and has now carved a niche for itself.

Lala entered the market in 1947-48 to promote the rich cultural heritage of Pakistan through its varieties of apparel. The brand has come a long way from its initial stages to becoming an iconic brand in the fashion industry, as it experiences trends and embraces change while preserving its identity. Over the years Lala has not only been in a position to adapt to the challenges that come with the fashion business but also been creative-shaping the fashion trends of its clientele.

The services provided by the brand are not limited to clothing; Lala is a lifestyle provider for its clients. From casualwear clothes to party wear, Lala is a one-stop shopping destination for all your fashion needs. With its continuous emphasis on quality and a refreshing and different approach to design, the brand has created a niche market where its products are well appreciated in the domestic and foreign markets.

Even today, it has maintained the typical essence of elegance and symbolically embraces both, the tradition of Pakistani handiwork and the zest of the modern fashion line.

At KonJae, you will find the elegant wardrobes of Lala.